Healthcare
SaaS, Mobile (Native)
UX Manager
ZOLL Data Systems
2019 - 2021
Healthcare
UX Manager
ZOLL Data Systems 2019 - 2021
My Role
My role at ZOLL Data was UX Manager of the Patient Care Pillar (Business Group). During that time, ZOLL acquired emsCharts and Golden Hour which tripled the size of the team and gave ZOLL 1/3 of the ePCR user base market in North America.
I was the design leader for the Patient Care products -ePCR (electronic Patient Care Report), Fire Reports, Quality Assurance, and Inventory.
The Process
I worked closely with:
Product Management
Engineering
Quality Assurance teams
Sales
Customer Experience & Support
I established a close relationship with Sales and Customer Support working closely with both groups to gather research, get closer to the customer and understand what the products needed to do and understand employee pain points.
The UX team worked in agile sprints with design sprints happening two weeks ahead of development sprints.
I refined generalized personas based on the existing research the UX team had and worked with my teams to refine and development them further. Based on the research and personas, I created Journey Maps for the EMT/Paramedic and overall ZOLL Data product journey for EMS for internal use so as to provide context to where ZOLL products fit in to our personas lives. I implemented Google Tag Manager with Google analytics to begin reporting on quarterly user data to inform the product roadmap and decision making process for key stakeholders and executive leadership.
Firefighter Persona
Primary user of ZOLL Data Products
Achievements
Established the first UX Research program
In my first two months at ZOLL, I created and facilitated a new Empathy Immersion workshop. The workshop put participants in the shoes of EMS personas on scene with patients using Legos. The goal of the workshop was for internal employees who could not go on a ride-along or do a customer visit, to understand what our users went through during the course of their day and how technology can affect that experience for better or for worse. The workshop was a success and is a regularly scheduled event for groups within ZOLL.
I founded the UX Research group which consisted of UX team members interested in working on learning UX research best practices, sharing research results and building on short and long term goals to further UX awareness within the organization.
I currently have three patents pending with the ZOLL IP department for ideas within the ePCR and Clinical Care areas of ZOLL Data.
I was an active member of our Mobile Governance Board which provides oversight on all mobile product initiatives within ZOLL Data.
UX State prior to Joining
The company was not very mature with UX processes or design. The applications I worked with were usually 20 plus years old with large UX debt and many technical constraints. There was no prior UX help prior to me joining the team.
UX Outcomes
Conducted an extensive 4 month research project to deliver UX recommendations for the product strategy moving forward that had to account for a legacy product and major product feature gaps
Redesigned the core SaaS web application
Created a new design system friendly for bright and low lights
Users were able to complete reports more accurately and with less time
Introduced a new Native mobile experience that addressed gaps with a phone offering and one catered to iOS
Created iOS and Material Design designs
Redesigned German PCR Tablet application for all EU customers and Users
Built an experience that matched a Physician’s workflow in the field
Implemented Google Tag Manager with Google analytics to begin reporting on quarterly user data to inform the product roadmap and decision making process for key stakeholders and executive leadership
Native Mobile Design
During discovery and research it was discovered that our primary users really did not have access to desktop computers nor did they tend to own their own.
The EMS workforce is a younger one and generation Z tend to do most of their computing on personal phones. The majority of our users (as confirmed with analytics for our products) were using iOS mobile products. Android usage was present but was outnumbered by 3 to 1.
UX research also showed that hybrid mobile interactions (interactions that blend human interface guidelines - Apple and material design - Google interaction patterns) can cause delays in interpretation and at times confusion, if introducing a new mobile design pattern not familiar to the user.
For an EMS product, we needed recognition and interpretation of mobile patterns to happen quickly and without doubt. Since ePCR documentation can be time consuming and detailed, the need for users to be able to quickly enter in call details was essential in providing a good user experience. To do this, UX made the recommendation to go with Native pattern designs. Designs used specific HIG patterns for iOS products and specific Material Design patterns for Android.
Native iOS and Android Comparisons
Native iOS Light and Dark Mode
Part of Native mobile UX development is the inclusion and understanding of the need of dark and light modes. Through user feedback tools and research we knew that the ability for the application to have a dark mode was high and a frequent request due to the constant changing environments our users were using our applications (at night in the back of an ambulance for example). These proof of concepts show how HIG can be used with our current design system to allow for such a feature.
Tablet Mobile State Before Redesign
The original Tablet application was built by non-mobile developers using the original desktop SaaS application as the guide. The application was hard to use, utilized desktop like modal patterns, and was not available for a phone.
Patient Care Reporting SaaS application Refresh Project
7 month project to refresh the reporting experience to give it a more up-to-date look using existing content and backend functions.
Project Goals and Summary
First Goal
The first goal of the project was to refresh the 20+ year old application so that it could sell better in the EMS Software marketplace. The challenge was to come up with design updates that fit the 6 month project schedule and addressed gaps in the look/feel.
Second Goal
The second goal was to update the look/feel that also addressed large UX usability issues like inconsistent modal patterns, fields that were hard to see and find, and a design system that addressed visibility in dark and very bright outside environments without requiring light and dark modes.
Unique Challenge:
What made this project uniquely challenging was updating the look and feel but still keeping the overall layout and content areas where they were so as to keep the application easy to use and scannable so it could be immediately adopted by EMS users in the field overnight.
Thousands of EMS EMTs and Paramedics used the application everyday. They wanted an easier to use experience that did not seem so old but also did not have the time to learn a completely new experience that could cause report entry errors and more time with data entry.
Outcomes
The project was a success in many areas:
Users immediately embraced and liked the updates
Supervisors noted that reports were more accurate and done in less time
The project team delivered the full report experience in 7 months accounting for variable application set ups, variable reporting requirements and unknown legacy functionality
Sales were excited and happy about the updates so as to ease their experiences selling the product in the field
Application State before UX
The application before UX work was applied was over 20 years old. The pages were packed with fields in no particular order that related to field work and was not mobile friendly in any way even though 30% of users accessed the application from iOS phones.
The application relied heavily on modals to house large content of form entries. It took users 30 mins to 2 hours to complete the report for one call.
User dissatisfaction was very high.
Application after the refresh
Updates to modal patterns, clean up with spacing and forms, updates to the color